A lot of Youtube channels are reporting declining viewership lately.
EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE
Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.
Then I saw this article as well and thought I would share.
Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?
Google is now expecting users to watch ads that are sometimes a full 25% of the viewing time, or slowing access and requiring logins when adblock is being used. And even if you wade through all that, watching Youtube tech and info videos has become a lot like looking at online recipes. The majority of what you find is fluff and filler for only small amounts of useful content.
I used to go to Youtube daily for research and entertainment but now I avoid the site completely whenever possible. It seems we’ve finally reached an enshittification tipping point.
It’s about time.
I haven’t watched YouTube much since they broke the search. And that’s far from the only thing they broke, it’s just what stopped making the site very worthwhile to me. I’m sure I’m not the only one who’s significantly cut down or stopped using it.
Because of short videos?
Some other analysis: https://www.jeffgeerling.com/blog/2025/youtube-views-are-down-dont-panic
I dont know if anyone has noticed but…
Can we no longer watch youtube without being logged in? Every embedded video i see doesnt work. Every time i try to click on a video it tells me to sign in.
If i have an ad block running it basically blocks the website.I really think its the auto plays and the untracked accounts.
Youtube would rather be able to track every user and make more profit per person than go big tent all audiences.
It’s not about Linus specifically. Many other channels (with actual good content) have been experiencing the same. Creators are assuming it has to do with restricted mode, but I’m not sure it’s convincing, it probably has more to do with algorithmic changes youtube has made.
He generates far too much content without any depth, and it’s all infotainment.
What I’ve noticed is YouTube recommending me more obscure videos, from very small creators.
I very much appreciate whatever they’re doing, regardless of how these bigger channels are being hit by it. Yesterday I got recommended a video by an elderly woman, showing a mug warmer she bought. It was very sweet, had less than 30 views and it was a lovely contrast to the flashy, over edited videos stretching a paragraph to 10+ minutes.
Not saying the big channels are bad, I just personally like the small time channels and appreciate that YouTube has been (at least with the algorithm it has set for me) giving these small channels a shot at getting an audience.
I’ve connected with a lot of people from smaller channels, joined communities etc. yet this is much more difficult with the larger ones (in some I’ve been to, over the years, the chatrooms they set up are so huge the moderation sometimes just gives up or doesn’t even exist in any practical way).I’m sure declining viewers has nothing to do with the various controversies such as auctioning off prototypes, rushed reviews with misleading or false conclusions, mistreating staff etc. Channels like Gamers Nexus really laid into him.
Those stupid thumbnails pushed me away
Because people wont stay 14 to 16 year olds for long
he’s a shill.
Everyone here is speculating about their content, but the simple answer is YouTube just changed how they count the view number. The change basically happened overnight, so it’s not some slow attrition of views. They said in the WAN Show that while the view count halved, the number of likes hasn’t changed (the view/like ratio doubled), and the revenue they earned hasn’t changed (CPM doubled). All of this points that the same number of humans are watching, but what counts as a view in the “views” number just changed.
I stopped watching LTT years ago. His channel is crap. He’s a tech personality who seems to barely understand technology, so most of his videos are just over the top bullshit and stunts. Not to mention his awful annoying vocal fry. He’s like the male Fran Drescher.
Plus, Linus has been a complete asshole to GamersNexus, one of the best channels for investigative journalism in tech. As far as I’m concerned, Linus is your typical business entity, and lacking ethics.
Maybe at some point we can all stop watching and hence supporting YouTube, that’d be nice.