Xbox has been having a hard time selling consoles lately, and it didn't get any better over the 2025 holiday quarter. The company has just reported hardware sales were down 32% year-over-year, after quarter upon quarter upon quarter of hardware declines.
But losing a market like this is a type of failure that should turn into a case study and that’s really bad. You don’t outcompete yourself by making your competitors always the better option.
Not sure I follow your logic. They’re widening their user base by removing the “console” need. What market have they lost? Hardware sales have been operating at razor thin margins for years. PlayStation, Xbox, Nintendo don’t make loads on console sales. They make much money on sales in their marketplaces. Games and subs. Xbox is just ahead of the game by removing the “buy in” cost to their marketplace. Theres a case study for you. Not saying it’s better for the end user. It may be, it may not be. But it’s certainly better for the bottom line.