When gaming platforms become competitive, one effective strategy to keep gamers engaged is by offering discounts. Valve not only plans to run discounts but aims to have Steam offer discounts for a total of 212 days throughout the year. The roadmap includes 29 separate events that combine major seaso...
Yeah, they’ve been doing this for a while now. Slowly doing more of these themed sales every year.
So this is nothing new and nothing to be worried about or something like that.