As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
Even beyond just the boycotting brands for political reasons, so many of the mainstream brands charge way too much for a product that almost anybody else can make the equivalent of.
In many cases, although not with coca cola, the bottom shelf products are made in the same place where the top brands are made. Some times they even have the same product but different packaging
I’ve been trying the cheaper stuff. Some of it is great. Don’t be afraid to try the bottom shelf items these days.
Even beyond just the boycotting brands for political reasons, so many of the mainstream brands charge way too much for a product that almost anybody else can make the equivalent of.
Gilette once justified a price rise because of higher marketing costs… well they destroyed all their investment there with one statement.
Some products in tech you can replace there is just iOS and Android both American owned company’s
Linux smartphones are coming, although very slowly
There is also Jolla with Sailfish OS, but the hardware is not really attractive
In many cases, although not with coca cola, the bottom shelf products are made in the same place where the top brands are made. Some times they even have the same product but different packaging
If there is less money involved, and no licensing moving to the us through tax havens, does it matter?