World News@lemmy.worldEnglish · 1 day ago

2025

www.dw.com

238

Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025

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World News@lemmy.worldEnglish · 1 day ago

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

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If there is less money involved, and no licensing moving to the us through tax havens, does it matter?

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