Microsoft has confirmed release date and availability details for the ROG Xbox Ally X, its upcoming gaming handheld made by Asus, but notably held off on confirming how much the device will cost.
It’s possible you’re right, but strategically, I think the Xbox brand is a lost cause on its own. PlayStation is just beating it up and stealing its lunch money at this point. On the PC side, Steam rules the roost and makes money hand over fist running other people’s games on other people’s operating systems. So it looks to me like the only valid move is to see if the combined PC/Xbox ecosystem can compete with either of them or, optimistically, both.
The catch will be that they need to position it properly and we all know how awesome they are at that coughxboxonecough. If they sell it as “buy an Xbox like you always have and it’ll play tens of thousands of PC games too OR buy a Windows PC and it can play Xbox games natively or with backwards compatibility now” then I think they have a shot.
I mean, imagine being able to play every Steam Deck-compatible game on your Xbox console OR your Xbox handheld by default, even if you bought it from Steam. That’s a goddamn value proposition if I ever saw one. Then they just need to try and win market share from Steam through distribution and ecosystem, which would be their next big battle.
Of course, I say all this as though they aren’t going to epically deuce the futon like they always do.
Interesting strategy! And thank you for describing it in detail as well! If I sounded condescending at all, it was certainly towards Microsoft 😉 But you’re right - that path is worth pursuing for that value proposition. It’s a safer path than others as well.
Agreed it’s almost destiny that the futon will be dueced. But at least this approach could make things interesting 🤘
You’re all good! You didn’t come across as condescending, just rightly pessimistic about Xbox’s brand. My friends and I have been diehard Xbox players for decades at this point, and now we’re all starting to feel like Microsoft is dropping every ball they can get their hands on. It’s depressing.
It’s possible you’re right, but strategically, I think the Xbox brand is a lost cause on its own. PlayStation is just beating it up and stealing its lunch money at this point. On the PC side, Steam rules the roost and makes money hand over fist running other people’s games on other people’s operating systems. So it looks to me like the only valid move is to see if the combined PC/Xbox ecosystem can compete with either of them or, optimistically, both.
The catch will be that they need to position it properly and we all know how awesome they are at that coughxboxonecough. If they sell it as “buy an Xbox like you always have and it’ll play tens of thousands of PC games too OR buy a Windows PC and it can play Xbox games natively or with backwards compatibility now” then I think they have a shot.
I mean, imagine being able to play every Steam Deck-compatible game on your Xbox console OR your Xbox handheld by default, even if you bought it from Steam. That’s a goddamn value proposition if I ever saw one. Then they just need to try and win market share from Steam through distribution and ecosystem, which would be their next big battle.
Of course, I say all this as though they aren’t going to epically deuce the futon like they always do.
Interesting strategy! And thank you for describing it in detail as well! If I sounded condescending at all, it was certainly towards Microsoft 😉 But you’re right - that path is worth pursuing for that value proposition. It’s a safer path than others as well.
Agreed it’s almost destiny that the futon will be dueced. But at least this approach could make things interesting 🤘
You’re all good! You didn’t come across as condescending, just rightly pessimistic about Xbox’s brand. My friends and I have been diehard Xbox players for decades at this point, and now we’re all starting to feel like Microsoft is dropping every ball they can get their hands on. It’s depressing.