One aspect I haven’t seen mentioned yet is the rise of local premium cola brands in recent years. Brands like Fritz Kola, Afri Cola and Mio Mio have taken a significant chunk out of Coca colas marketshare without competing on price. Instead, they focus on standout features like higher caffeine levels, local bottling in reusable glass bottles, and/or organic ingredients. And since it’s working, more and more companies are jumping on the bandwagon, like the red bull, the brewery Flensburger and even some localised water bottling brands all offer their own colas now.

In light of this, this advertising campaign from coca cola feels like a desperate move to me.

Honestly, I’ve given up on Pop OS and cosmic. System76 clearly overestimated their abilities with the decision to develop their own desktop environment. As a result they have been in development limbo for cosmic for multiple years now and at the same time have abandoned their existing distro and its users. Pop OS is still based on Ubuntu 22.04 with no official upgrade path.