

But why, some say, the Switch? Why did they choose this as their goal? And they may well ask why climb the highest mountain? Why, 98 years ago, fly the Atlantic? Why does Rice play Texas?
They choose to go to mod a Switch. They choose to mod a Switch in this decade and do the other things, not because they are easy, but because they are hard…
Well, half a billion is still a lot of money so it’s great that the union got it so they can spend it on something useful. Half a billion USD is the entire yearly revenue of some fairly large companies in Sweden.
And the fine is not intended to bankrupt Apple, it’s intended to punish them and as a show of force. If Apple still refuses to comply or even pay the fine, the fines would obviously escalate and the max fine on this offence is very very high.
Also remember that the EU generally only cares what they do inside the EU, they care about how it affects EU citizens. So it doesn’t make a whole lot of sense to issue brutally high fines based on yearly global revenue yet.