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Cake day: October 20th, 2023

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  • That’s not strictly true, they don’t “pay the tariff” obviously but they do have to balance profit margin and lost sales. Tariffs are likely to decrease number of sales which does hurt their bottom line, the question then is if they just take a loss in sales, cut into their profit margins trying to lower the price to the US (very unlikely the margins are nearly enough for this to be viable let alone preferable) or increase prices further to offset the lower sales. Probably will be mostly the former with raw material type goods and mostly the latter with high end finished goods.