Dave.

The distinction is “through which users”.

Merely putting something online does not make it social media. The key is the ability for users/passers-by to add their own content and/or comments, which then allows for interaction between users.

Well you see, engagement is down, and the whole “sponsored content” thing is in a death spiral due to AI slop. So Meta has decided to cut out the middleman and generate their own AI slop, because surely their version of personalised AI slop will solve the whole engagement problem and keep line always going up, because if it’s one thing users love, it’s an endless torrent of AI slop.

Then you end up with an inbox full of drive-by spam to abuse/admin/aardvark/… (insert dictionary here)…/zack/ziggy.