IzzyScissor@lemmy.worldtoTechnology@lemmy.world•Supreme Court upholds TikTok ban in unanimous rulingEnglish
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12 days agoWith that data collection, their algorithm for targeted marketing is on a completely different level. I completely believe they’re profitable.
Not only do you have knowledge into people who are likely buyers, you can put them into a buying mood right before showing them the ad so they’re primed for it. Then on top of THAT, you don’t have to design, film or edit the ad - you just pay an influencer to do it for you. It makes it faster, easier and cheaper to AstroTurf brand awareness than ever before.
Relatedly, the only people I know ordering things from Shien or Temu are on TikTok.
Screenshot from 2 seconds ago. ChatGPT -4 MINI