The U.S. tariff comes after the European Union moved to put an import tax on American whiskey.

Summary

Donald Trump announced a planned 200% tariff on French and EU alcoholic beverages in response to the European Union’s decision to reinstate tariffs on American whiskey.

Trump accused the EU of unfair trade practices and demanded an immediate reversal of its 50% whiskey tariff.

The EU’s move is part of broader retaliation against U.S. steel and aluminum tariffs.

The dispute has rattled liquor stocks, with major European brands like LVMH and Remy Cointreau dropping, while U.S. alcohol stocks, including Jack Daniels’ parent Brown-Forman, also declined.