I’m wondering if this was a case for greed or need. Were they in the hole and just trying to break even? Or did they think they had a sure thing? My issue with small indie companies taking on things like this is you could do a ton of creative marketing to drum up sales. ‘get 3 friends to buy a copy and we will give you 3 free months!’ or ‘buy the game at retail and get 6 months free’ idk, just seems dumb to shoot yourself in the foot right out the gate.