As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
It is and isnt. The inventors Brewerie Riegele sold the rights to Paulaner Brewerie, then it became famouse, big legal fights about the rights came but spezi now is a collective term (Gattungsbegriff) to all cola/lemonade mixes. So now there are the big Paulaner Spezi and Spezi Original from Riegele, that dominate it buuut every brewerie that hold itself to something has their own version
It is and isnt. The inventors Brewerie Riegele sold the rights to Paulaner Brewerie, then it became famouse, big legal fights about the rights came but spezi now is a collective term (Gattungsbegriff) to all cola/lemonade mixes. So now there are the big Paulaner Spezi and Spezi Original from Riegele, that dominate it buuut every brewerie that hold itself to something has their own version