Microsoft is trying to make Xbox into Windows: Where 3rd parties make the hardware and then license the platform from Microsoft. It’s a vastly more profitable model. Especially if they get all those end users signed up for a subscription service.
The problem is that the world thinks of “Xbox” as a console (and a specific kind of controller). To pull this off Microsoft is going to have to re-brand Xbox entirely by making people think of it more like a game-specific app store that runs on Windows and special handheld hardware. It won’t be easy.
There’s a bigger problem with this plan though: No real coordination with the Windows OS team. Windows on handhelds sucks. The past twenty fucking years of Windows development has been almost entirely focused on improving enterprise features with very little attention paid to end users or gaming.
Growth in Windows gaming has come despite Microsoft’s investments. Not because of them. In fact, I’d argue that if it weren’t for Steam, Windows—as a gaming platform—would be a fraction of what it is today.
Don’t get me wrong, though! I love this new Xbox roadmap! Windows gaming has been holding back Linux desktop adoption for far too long. The latest benchmarks that show games on SteamOS vastly outperforming the new Xbox-branded handhelds pretty clearly demonstrates all that bashing of Windows by Linux nerds was deeply accurate.
It turns out that Linux on the desktop really is superior! 🤣
So basically they’re trying to do what Trip Hawkins did with the 3DO in 1993. In order for that to work, you’re going to have to convince people to pay PC hardware prices first. Two issues:
Third party manufacturers aren’t going to sell at a loss,
Sony will continue to sell their consoles at a loss, which means everyone will just buy their consoles instead.
Microsoft is trying to make Xbox into Windows: Where 3rd parties make the hardware and then license the platform from Microsoft. It’s a vastly more profitable model. Especially if they get all those end users signed up for a subscription service.
The problem is that the world thinks of “Xbox” as a console (and a specific kind of controller). To pull this off Microsoft is going to have to re-brand Xbox entirely by making people think of it more like a game-specific app store that runs on Windows and special handheld hardware. It won’t be easy.
There’s a bigger problem with this plan though: No real coordination with the Windows OS team. Windows on handhelds sucks. The past twenty fucking years of Windows development has been almost entirely focused on improving enterprise features with very little attention paid to end users or gaming.
Growth in Windows gaming has come despite Microsoft’s investments. Not because of them. In fact, I’d argue that if it weren’t for Steam, Windows—as a gaming platform—would be a fraction of what it is today.
Don’t get me wrong, though! I love this new Xbox roadmap! Windows gaming has been holding back Linux desktop adoption for far too long. The latest benchmarks that show games on SteamOS vastly outperforming the new Xbox-branded handhelds pretty clearly demonstrates all that bashing of Windows by Linux nerds was deeply accurate.
It turns out that Linux on the desktop really is superior! 🤣
So basically they’re trying to do what Trip Hawkins did with the 3DO in 1993. In order for that to work, you’re going to have to convince people to pay PC hardware prices first. Two issues:
Third party manufacturers aren’t going to sell at a loss,
Sony will continue to sell their consoles at a loss, which means everyone will just buy their consoles instead.