They see Epic Game Store as constant revitalization, together with free game: the idea is, indie developers come to EGS to have their recognition (like among us, rocket league, lethal company and many other had); once in the EGS will bombard the customs with fortnite deals… in some cases even cloning successful indie game mechanics in fortnite (it did happen with among us). Basically they want to brute force the indie gaming industry in fortnite: the “metaverse” money they all see in roblox (Facebook, google etc.)