My impression is that retroactive opt-out data grifting represents the lion’s share of user data sales today, and that it’s a popular strategy because it works.
The formula: appraise the data and find your buyers in advance. THEN update the privacy policies to include the data you want to sell. That way, the moment new policies go into effect, all you have to do is hit the transfer button.
After that, it’s done. Users that find and flick your new opt-out toggle only stop you from selling their data to additional buyers, and that’s nbd since data brokers only pay top-dollar for exclusive access to stuff that’s not already on the market.
It’s why I consider the introduction of any opt-out privacy policy an explicit admission of data theft.
My impression is that retroactive opt-out data grifting represents the lion’s share of user data sales today, and that it’s a popular strategy because it works.
The formula: appraise the data and find your buyers in advance. THEN update the privacy policies to include the data you want to sell. That way, the moment new policies go into effect, all you have to do is hit the transfer button.
After that, it’s done. Users that find and flick your new opt-out toggle only stop you from selling their data to additional buyers, and that’s nbd since data brokers only pay top-dollar for exclusive access to stuff that’s not already on the market.
It’s why I consider the introduction of any opt-out privacy policy an explicit admission of data theft.