New users have piled in to the Chinese social media app RedNote just days before a proposed US ban on the popular social media app TikTok, as the lesser-known company rushes to capitalize on the sudden influx while walking a delicate line of moderating English-language content.
Curious that they’re calling it “RedNote” instead of “Little Red Book.”
When I first downloaded it, everything was in Chinese. There was no option to enter a U.S. telephone number to complete registration. Today, you can fully view the app in English and enter a U.S. phone number. They are adapting quickly.
out of 170 million; less than 1% 🤦♂️
That’s still an absurd amount given the context
Because tiktok still works. The majority won’t seek out something else until the day that tiktok turns off (assuming that it does.)
In only two days, more than 700,000 new users joined Xiaohongshu, a person close to the company said.
RemindMe! 7 days
